Most businesses target to make extremely high profits. The level of profits generated is greatly dependent on the amount of sales that the business is able to make, a component that has to do with the customer base that the company has. The way to increase the number of customer is by engaging in appropriate marketing strategies. In this digital era, marketing is also done in these online platforms.
The most common type of digital marketing in the past involved sending of emails to a lot of people or having pop up advertising that would come up on one’s devices in their course of using them. The method had very little success rate as it disrupted the potential customer’s current activities and they did not have the time to check out what there advertisement contained. Making calls to random people was another strategy that was used and it has similar results to mass emailing. The major problem with this approaches is that they pushed the products to the customer, whose development led to development of inbound marketing.
Inbound marketing, on the other hand, applies the pull approach which allows the customers to mindfully choose to reach out to the business and buy their products. The business however has to make the customer aware of their existence before the customers can in turn make a purchase decision. The major strategies used involve Search Engine Optimization and content marketing. By search engine optimization, one uses well selected words that enable the company’s website to feature among the very first search results if they look up these key words in a search engine. the most logical thing that customers do is to proceed to the sites which appeared first, which makes them learn about the existence of this particular company’s products or services.
Another digital strategy is the use of social media to do marketing. The business can make the best use out of these platform by making sure they are active in all accounts possible. It is by the use of these online social media platforms where they can reach their customers interact with them to trigger those purchases. Email marketing is the sending of emails with information about the products, although the recipients have given their consent to receiving this emails. Email marketing has higher success rate as the customers who receive them are the one who have shown interest in their products.